Growth strategy for an accessible meal-kit brand
Growth strategy for an accessible meal-kit brand
Everyplate set out to make fresh, chef-designed meal kits affordable and accessible to households across the U.A.E. The challenge was to stand out in a highly competitive DTC food market while improving customer retention, increasing repeat revenue, and building stronger loyalty. They needed a clear strategy that blended performance marketing with lifecycle communication.
Everyplate set out to make fresh, chef-designed meal kits affordable and accessible to households across the U.A.E. The challenge was to stand out in a highly competitive DTC food market while improving customer retention, increasing repeat revenue, and building stronger loyalty. They needed a clear strategy that blended performance marketing with lifecycle communication.
We worked with the Everyplate team to refine their audience segments, map the customer journey, and design creative assets that focused on conversion and retention. Targeted email and SMS campaigns were implemented to nurture customer relationships, while data-led strategies supported revenue growth and subscription engagement.
We worked with the Everyplate team to refine their audience segments, map the customer journey, and design creative assets that focused on conversion and retention. Targeted email and SMS campaigns were implemented to nurture customer relationships, while data-led strategies supported revenue growth and subscription engagement.
Everyplate saw a 400% increase in retention-driven revenue within just three months, alongside record-breaking performance in email and SMS campaigns. The strengthened retention model not only boosted revenue but also helped fuel investor confidence, supporting the brand’s expansion and Series B fundraising momentum.
Everyplate saw a 400% increase in retention-driven revenue within just three months, alongside record-breaking performance in email and SMS campaigns. The strengthened retention model not only boosted revenue but also helped fuel investor confidence, supporting the brand’s expansion and Series B fundraising momentum.
Growth partner for founders.
A brand of Core Business Consulting FZE LLC
SP1 – BLA – AMC, Ajman Media City Freezone, Ajman, UAE
