E-commerce rebrand and digital platform for a fashion and fragrance retailer
E-commerce rebrand and digital platform for a fashion and fragrance retailer
Dikochi wanted to reposition itself in the e-commerce space with a stronger identity and smoother digital experience. The goal was to create a brand that felt modern, premium, and global while retaining approachability for everyday shoppers. On the tech side, they needed a seamless Shopify integration that could scale, with improved app performance and a unified design across store, app, and digital assets.
Dikochi, formerly Outlethouse, wanted to reposition itself in the e-commerce space with a stronger identity and smoother digital experience. The goal was to create a brand that felt modern, premium, and global while retaining approachability for everyday shoppers. On the tech side, they needed a seamless Shopify integration that could scale, with improved app performance and a unified design across store, app, and digital assets.
We rebranded Outlethouse into Dikochi, shaping a fresh identity that aligned with the brand’s focus on perfumes, fashion, and accessories. On the product side, we rebuilt their existing app with updated SDKs for App Store and Play Store compatibility, and integrated it directly with Shopify to streamline inventory, checkout, and promotions. The creative direction leaned toward clean, minimal design paired with engaging visuals to resonate with their target demographic.
We rebranded Outlethouse into Dikochi, shaping a fresh identity that aligned with the brand’s focus on perfumes, fashion, and accessories. On the product side, we rebuilt their existing app with updated SDKs for App Store and Play Store compatibility, and integrated it directly with Shopify to streamline inventory, checkout, and promotions. The creative direction leaned toward clean, minimal design paired with engaging visuals to resonate with their target demographic.
Dikochi launched as a revitalized e-commerce brand with a cohesive identity and a much smoother digital experience. The Shopify-synced app reduced operational friction and improved customer engagement. The rebrand positioned Dikochi as a more premium yet accessible player in the online retail market, setting the stage for future growth.
Dikochi launched as a revitalized e-commerce brand with a cohesive identity and a much smoother digital experience. The Shopify-synced app reduced operational friction and improved customer engagement. The rebrand positioned Dikochi as a more premium yet accessible player in the online retail market, setting the stage for future growth.
Growth partner for founders.
A brand of Core Business Consulting FZE LLC
SP1 – BLA – AMC, Ajman Media City Freezone, Ajman, UAE
