You’ve just received your new brand identity system, and you can’t wait to put it to use. You’ve updated your profile pictures and website with the fresh logo, but where do you begin?

What’s next?

You’ve got a bunch of files and a ton of info, but figuring out how to implement it can feel a bit daunting. Not to mention, you want to launch this new brand with a bang!

I like to provide my clients with a straightforward launch guide to help them navigate their next steps, and I’m sharing a sneak peek of that here.

Let’s start with the basics.

Plan Ahead

Before you go public with anything, it’s important to do your homework.

First off, know your target audience. Look beyond basic demographics and dig into what truly drives them.

What’s their relationship with money? What kind of buyers are they? Which products or brands do they already connect with, and why? What values do they hold?

Understanding your audience will help shape your messaging and positioning. How can you effectively communicate with them? What impression do you want to leave?

Aim to understand them on a deeper level. Consider breaking your target audience into subgroups to tailor your messages even more.

Engaging with your audience—reading comments, asking questions, and doing some social listening—can give you valuable insights into their needs and desires.

All this info and more can be found in your strategy guide, which is handy to refer back to when making decisions.

Create Hype

An essential part of any launch is the community waiting in anticipation. Whether you’re launching a product or service, it’s important to warm up the crowd first.

Keep your brand top of mind well before the launch date with teaser videos, sneak peeks, and engaging interactions with your audience!

As mentioned earlier, don’t hesitate to answer questions and ask your own!

Show genuine interest in your audience, and you’ll attract more consumers. Let them know you’re listening by incorporating their suggestions.

You can start gathering emails with a landing page or keep it exclusive with invite-only access through DMs. Get creative with your approach!

The goal is to build a group of excited fans lined up at the door by launch time.

Do Something Interesting!!!

“Don’t just create a campaign; make it something captivating!”

While it’s crucial for your marketing to reflect your audience and brand, it’s the unconventional, quirky, and fun campaign launches that grab the most attention.

Think outside the box.

How can you connect an unexpected idea to your audience? What creative twist can you add? How can you make it a fun and shareable experience?

The more niche, the better.

Always keep your end client or customer in mind—ask yourself what they would find intriguing.

There are countless ways to launch a brand, business, product, or service. These tips are just a starting point to consider for a successful launch.

I hope you find these tips helpful!