Look for a finish line
A defined deliverable, deadline and approval path are useful signs that a focused project may fit.
Look for recurring decisions
If priorities change regularly or your team needs a continuous flow of work, discuss how ongoing support could be scoped and reviewed.
Understand the dependencies
An individual campaign may require a landing page, tracking, email follow-up and creative. List the connected work before deciding the team shape.
Ask what is included
Clarify deliverables, review rounds, communication, handover and responsibility. A model name does not replace a well-defined scope.
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